The Attentive integration allows brands to collect marketing opt-ins during a SoPost sampling campaign and automatically sync those subscribers to Attentive in real time — ready to be actioned in retargeting campaigns straight away.
The integration supports Email opt-ins, SMS opt-ins, or both simultaneously, giving brands flexibility over which channels they collect consent for. When a consumer submits their details to claim a sample, their information is passed directly to Attentive, where it can be used to trigger welcome flows, campaigns, and more.
Brands can also send custom attributes to Attentive alongside opt-ins — additional data points collected during the ordering flow, such as survey responses or preferences. These can be used in Attentive to build targeted segments and power more personalised campaigns.