Age Ranges
18-24
25-34
35-44
45-54
55-64
65+
Gender
Female
Male
Non-Binary
Rather not say
Prefer to self identify as _______ (option to fill in)
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General
Outside of education, what is your working status?
Full-time
Part-time
Military
Unemployed
What year of study are you in?
Year 1
Year 2
Year 3
Year 4
Year 5+
Masters
PHD
Graduate
Work Placement
Other
Do you:
Live in halls/student accommodation
Live with roommates
Live with family
Own your own/have a mortgage on a property
Rent a property
Which of the following best describes the area you live in?
Rural
Urban
Suburban
Do you own a car?
Yes
No
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Beauty: Skin
What best describes your skin tone?
We'll use this to select the perfect products for you
How much would you be willing to spend on a single skincare product?
Up to $15
$15 - $30
$30 - $60
$60+
What are some of your favorite skincare brands?
Choose up to five of your favorite brands.
Avène
Bioderma
Caudalie
CeraVe
Cetaphilra
Clarins
Clinique
Dermalogica
Drunk Elephant
Elemis
Elizabeth Arden
Estée Lauder
e.l.f.
Fenty Skin
Fresh
Glossier
Glow Recipe
Kiehl's
Laneige
La Mer
La Roche-Posay
Lancôme
Liz Earle
Neutrogena
Nivea
No7
Olay
Origins
Paula’s Choice
Philosophy
Pixi
Rituals
Shiseido
Simple
Sunday Riley
Tatcha
The Body Shop
The Inkey List
The Ordinary
Vichy
Do you wear SPF?
Yes - Daily
Yes - Sometimes
I don’t wear SPF
What best describes your skin type?
Dry
Normal skin
Combination
Oily
Do you have sensitive skin?
Yes
No
What are your skin concerns?
Choose up to five of your most problematic skin concerns.
Sensitivity
Dryness
Dehydration
Oiliness
Pores
Blemishes
Redness
Acne
Fine lines and wrinkles
Sun damage
Dull-looking skin
Eczema
Rosacea
Scarring
Cellulite
Stretch marks
Body acne
In-grown hairs
Psoriasis
No concerns
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Beauty: Makeup
What are your purchasing preferences for beauty products?
Accessibility
Clean
Cruelty free
Fair trade
Natural
Organic
Socially responsible
Sustainable
Vegan
No preference
How much would you be willing to spend on a single makeup product?
Up to $15
$15 - $30
$30 - $60
$60+
How often do you wear makeup?
Daily
A few times per week
A few times per month
Only on special occasions
Rarely
Never
What are some of your favorite makeup brands?
(Choose up to three)
Anastasia Beverly Hills
Armani
BareMinerals
Becca
Benefit
Charlotte Tilbury
Dior
e.l.f.
Estée Lauder
Fenty
Givenchy
HUDA Beauty
ILIA
IT Cosmetics
Kat Von D
L’Oréal Paris
Lancome
Laura Mercier
M·A·C
Marc Jacobs
Maybelline
Morphe
NARS
NYX
Revlon
Rimmel
Smashbox
YSL
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Beauty: Hair
What best describes your hair color?
How much would you be willing to spend on a single haircare product?
Up to $15
$15 - $30
$30 - $60
$60+
What are some of your favourite haircare brands?
Amika
Aussie
Aveda
Aveeno
Bed Head
Bumble and bumble
Burt’s Bees
Briogeo
DevaCurl
Dove
Drybar
Function of Beauty
Garnier
Head and Shoulders
Herbal Essences
John Frieda
K18
Kératase
L’Oréal Paris
Living Proof
Matrix
Moroccanoil
OGX
Olaplex
Oribe
Ouai
Ouidad
Pantene
Paul Mitchell
Pureology
Redken
SheaMoisture
Suave
Tresemmé
Virtue
Wella
What best describes your hair length?
Short
Medium
Long
No hair
How is your hair colored?
Natural (no color)
All-over color
All-over lightened
Highlights
Ombré
What best describes your hair type?
Straight
Wavy
Curly
Afro
What are your hair concerns?
Fine hair
Dull hair
Frizzy hair
Smoothness
Oiliness
Scalp sensitivity
Dryness
Breakage
Split ends
Thinning
Chemical damage
Heat damage
Hair loss
No concerns
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Beauty: Fragrance
How much would you be willing to spend on a single fragrance?
Under $50
$50 - $100
$100 - $150
Over $150
Do you wear unisex fragrance?
Yes
No
How often do you wear fragrance?
Daily
A few times per week
A few times per month
Only on special occasions
Rarely
Never
How many times a year do you buy fragrance?
1-2
3-5
6-10
More than 10
How many different fragrances do you wear?
1
2-3
4-5
More than 5
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Food & Drink: General
Which of the following food preferences relate to you?
Vegetarian
Vegan
Pescatarian
Gluten-Free
Dairy-Free
Nut free
Sugar free
Organic
Paleo
Low carb
Keto
No special diet
How important is it to you to buy gluten-free food products?
Very important
Somewhat important
Not important
How important is it to you to buy food products with natural/organic ingredients?
Very important
Somewhat important
Not important
How important is it to you to buy low-sugar food products?
Very important
Somewhat important
Not important
Do you, or does anyone in your household, drink coffee or tea?
Yes, coffee
Yes, tea
Yes, both
No
If you, or someone in your household drinks coffee, how do you buy your coffee?
Ground
Pods
Instant
Whole bean
Coffee shop
How often do you cook at home?
7+ times per week
5-7 times per week
3-5 times per week
1-2 times per week
Very rarely
How often do you bake?
Every week
Once a month
Special occasions
Never
Where do you usually buy your food?
Walmart
Kroger
Costco
Albertsons
Aldi
Grocery Outlet
Safeway
Sam’s Club
Save-A-Lot
Publix
Trader Joe’s
Stop & Shop
Hannaford Brother’s Company
Hy-Vee
Lidl
Target
Meijer
Wegmans
Whole Foods
Circle K
Other
Do you shop for groceries online?
Often
Sometimes
Never
Are you interested in meal-replacement products?
Yes
Sometimes
No
What meal(s) do you generally cook at home?
Breakfast
Lunch
Dinner
Snacks
What do you drink most often at home?
Tea / Coffee
Sparking Water
Water
Soft Drinks / Soda
Energy Drinks
Sports Drinks
Smoothies / Juices
What equipment do you mostly use to cook at home?
Oven
Air Fryer
Toaster
Waffle maker
Microwave
What do you prefer when cooking at home?
5 ingredients or less
Cheap
Quick
Batch cooking
Recipe
Other
What is your go-to snack at home?
Chips
Sweets
Chocolate
Nuts
Yoghurt
Protein Bars
Vegetables / Fruit
Other
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Health & Fitness: General
On average, how regularly do you exercise?
4-7 times a week
1-3 times a week
Occasionally
Never
How do you like to workout?
At the gym
At home
Workout classes in person
Online classes
Running
I workout on my own
I don't workout
How important is a healthy diet to you?
Very important
Somewhat important
Not important
Do you take health supplements or vitamins?
Yes
No
How often do you eat energy/protein bars?
Often
Sometimes
Never
What type of protein powder do you use?
Whey
Plant-based
Casein
Other
I don't use protein powder
What are your main Health & Wellness interests:
Gut Health
Women’s Health
Men’s Health
Mental Health & Cognitive Function
Sexual Health
Weight Management
Healthy Aging
Sleep
Muscle Growth
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Lifestyle: General
When considering buying a product, how important is cruelty-free status to you?
Very important
Somewhat important
Not important at all
Do you prefer to buy vegan products?
Always
Sometimes
Never
What are your preferred hobbies?
Cooking
Outdoor activities
Fitness
Music
Reading/Writing
Art
TV/Movies
Video games
Swimming
Dance
Running
Yoga
Food/Beverage
Traveling
Other
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Household: General
How often do you buy cleaning supplies?
Often
Sometimes
Never
Do you, or anyone in your household, have sensitive skin or allergies?
Yes
No
Are you interested in home decor and decorating?
Yes
No
Are you interested in gardening?
Yes
No
Which of these household cleaning products do you use?
Windex
Lysol
Tide
Febreeze
Arm & Hammer
Dawn
Hefty
Gain
Glad
Reynold’s
Bounty
Seventh Generation
Mrs. Meyer’s
Mr. Clean
Fabuloso
Scotch Brite
Clorox
Flash
Method
Mr Sheen
Other
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Pets: General
Do you have a pet?
Yes
No
Do you have a dog?
Yes
No
If you have a dog, how old is your dog?
Under 1
1-7
7+
If you have a dog, what size is your dog?
Small
Medium
Large
Not applicable
If you have a dog, what type of food do you feed your dog?
Dry
Wet
Raw
Special diet
Both
Not applicable
If you have a dog, do you feed your dog treats?
Yes
No
Not applicable
If you have a dog, what brand of dog food do you buy?
Arden Grange
Bakers
Blue Life Protection
Butcher's
Canagan
Canidae
Castor and Pollux
Cesar
Crave
Dog Chow
Eukanuba
Good Boy
Greenies
Harringtons
Hill’s
IAMS
James Wellbeloved
Lily’s Kitchen
Nature’s Menu
Naturea
Naturediet
Orijen
Pedigree
Perfect Fit
Purina
Royal Canin
Solid Gold
Tails.com
The Farmer’s Dog
Wagg
Wellness CORE
Winalot
Not applicable
Other → [text input]
Do you have a cat?
Yes
No
If you have a cat, how old is your cat?
Under 1
1-7
7+
If you have a cat, what type of food do you feed your cat?
Dry
Wet
Raw
Both
Not applicable
If you have a cat, do you feed your cat treats?
Yes
No
Not applicable
If you have a cat, what brand of cat food do you buy?
IAMS
Felix
Whiskas
Fancy Feast
Purina
Friskies
Freshpet
Meow Mix
9Lives
ZiwiPeak
Lily’s Kitchen
Royal Canin
James Wellbeloved
Hill’s
Sheba
Smalls
Instinct
Nom Nom
Not applicable
Other
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Travel & Holidays: General
On average, how many times a year do you travel domestically or abroad (including work and leisure)?
1-2
3-4
5+
Never
What type of holidays do you usually take?
Beach
City
Adventure
Cruise
Skiing
Other
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Media & Technology: General
What social platforms do you use most frequently?
TikTok
X
Snapchat
Tumblr
Twitch
Other
How active are you on TikTok?
Very active
Somewhat active
Not actIve
How active are you on Instagram?
Very active
Somewhat active
Not actIve
Which of the following streaming services do you subscribe to?
Netflix
Amazon Prime
Hulu
Disney+
Paramount+
Peacock
HBO Max
Apple TV+
ESPN+
Spotify
Apple Music
Other
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18+ General:
Are you sexually active?
Yes
No
Do you use tobacco products?
Yes
No
Are you interested in nicotine alternatives?
Yes
No
Do you drink alcohol?
Yes
No
If so, what are your preferred alcoholic beverages?
Beer
Wine
Cider
Gin
Whisky
Vodka
Rum
Tequila
Brandy
Spiked seltzers
Liquors
Other
Are you interested in non-alcoholic and alcohol-free beverages?
Yes
No
Which of the following best describes your relationship with CBD?
Use CBD on a regular basis
Tried CBD, but don’t use regularly
Have heard of CBD, but have never used
Never heard of CBD
Not interested
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