Demographic Targeting


Age	Consumer would enter their age
Gender	Male Female Non-binary Transgender Intersex Not listed here Prefer not to say
Address	Geo-targeting
Ethnicity	African-American or Black American Indian or Alaska Native Asian Hispanic or Latino White or Caucasian Mixed Other racial or ethnic identity

Beauty Targeting

Skincare
What best describes your skin type?	Dry Normal Combination Oily	Consumer can only choose one
Do you have sensitive skin?	Yes No	Consumer can only choose one
What best describes your skin tone?	Porcelain Fair Light Medium Tanned Olive Dark Deep Ebony	Consumer can only choose one
What are your skin concerns?	Sensitivity Dryness Dehydration Oiliness Pore Blemishes Redness Acne Aging Sun Damage Pollution Damage No Concerns	Consumer can choose up to five of their most problematic skin concerns
What are your eye concerns?	Dark Circles Puffiness Fine Lines and wrinkles Eye sensitivity No concerns	Consumer can choose, one, all or no concerns

Make-up
How often do you wear makeup?	Daily A few times per week A few times per month Only on special occasions Rarely Never	Consumer can only choose one
What makeup look do you prefer?	Dewy Matte Natural	Consumer can only choose one
What lip finish do you prefer?	Matte Sheer Velvet Gloss Bold	Consumer can only choose one
What foundation coverage do you prefer?	Light Medium Full	Consumer can only choose one

Hair
What best describes your hair type?	Straight Wavy Curly Afro	Consumer can only choose one
What best describes your hair volume?	Fine Normal Thick	Consumer can only choose one
What best describes your hair color?	Black Dark Brown Light Brown Blonde White Grey Red Other	Consumer can only choose one
How is your hair colored?	Natural (no color) All-over color All-over lightened Highlights Ombre	Consumer can only choose one
What are your hair concerns?	Fine hair Frizzy hair Smoothness Oiliness Scalp sensitivity Dryness Breakage Split ends Thinning Chemical damage Heat damage Hair loss No concerns	This is an optional question

Fragrance
How often do you wear fragrance?	Daily A few times per week A few times per month Only on special occasions Rarely Never	Consumer can only choose one
What fragrance notes appeal to you the most?	Citrus Fresh Floral Sweet Fruity Spicy Woody	Consumer can choose up to three of their favorite fragrance notes
What fragrance strength appeals to you the most?	Strong Soft	Consumer can choose one or both

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Notifications

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