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Product Samples US

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J
Written by Jennifer
Updated over a month ago

Age [ranges]

  • 18-24

  • 25-34

  • 35-44

  • 45-54

  • 55-64

  • 65+
    ​
    ​

Gender

  • Female

  • Male

  • Non-Binary

  • Transgender

  • Intersex

  • Not listed here

  • Rather not say

  • Prefer to self identify as _______ (option to fill in)

General

What is your working status? (required)

  • Full-time

  • Part-time

  • Military

  • Unemployed

  • Student

  • Retired

What is your household income? (optional)

  • up to $25,000

  • $25,000 - $50,000

  • $50,000 - $100,000

  • $100,000 - $200,000

  • Over $200,000

  • Rather not say

Do you: (required)

  • Own your own/have a mortgage on a property

  • Rent a property

  • Live with family

Which of the following best describes the area you live in? (required)

  • Rural

  • Urban

  • Suburban

Do you own a car? (required)

  • Yes

  • No

How important is sustainability to you? (required)

  • Very important

  • Somewhat important

  • Not important

Beauty: Skin

What best describes your skin tone? (optional) [SPECIAL CATEGORY]

We'll use this to select the perfect products for you.

How much would you be willing to spend on a single skincare product? (required)

  • Up to $15

  • $15 - $30

  • $30 - $60

  • $60+

What are some of your favourite skincare brands? (optional)

Choose up to five of your favourite brands.

  • Avène

  • Beauty Pie

  • Bioderma

  • Caudalie

  • CeraVe

  • Cetaphil

  • Clarins

  • Clinique

  • Dermalogica

  • Drunk Elephant

  • Elemis

  • Elizabeth Arden

  • Estée Lauder

  • Fresh

  • Garnier

  • GLAMGLOW

  • Glossier

  • Kiehl's

  • La Mer

  • La Roche-Posay

  • Lancôme

  • Liz Earle

  • Neutrogena

  • Nip + Fab

  • Nivea

  • No7

  • Olay

  • Origins

  • Philosophy

  • Pixi

  • Rituals

  • Shiseido

  • Simple

  • The Body Shop

  • The Inkey List

  • The Ordinary

  • Vichy

  • Other → (Text input)

Do you wear SPF daily? (required)

  • Yes

  • No (LOGIC: skip next question)

If yes, what factor do you wear? (optional)

  • 15

  • 30

  • 50+

What best describes your skin type? (required)

  • Dry

  • Normal skin

  • Combination

  • Oily

Do you have sensitive skin? (required)

  • Yes

  • No

What are your skin concerns? (optional) [SPECIAL CATEGORY]

Choose up to five of your most problematic skin concerns.

  • Sensitivity

  • Dryness

  • Dehydration

  • Oiliness

  • Pores

  • Blemishes

  • Redness

  • Acne

  • Fine lines and wrinkles

  • Sun damage

  • Dull-looking skin

  • Eczema

  • Rosacea

  • Scarring

  • Cellulite

  • Stretch marks

  • Body acne

  • In-grown hairs

  • Psoriasis

  • No concerns

Beauty: Makeup

What are your purchasing preferences for beauty products? (required)

  • Clean

  • Cruelty free

  • Fair trade

  • Natural

  • Organic

  • Socially responsible

  • Vegan

  • No preference

How much would you be willing to spend on a single makeup product? (required)

  • Up to $15

  • $15 - $30

  • $30 - $60

  • $60+

How often do you wear makeup? (required)

  • Daily

  • A few times per week

  • A few times per month

  • Only on special occasions

  • Rarely

  • Never

Beauty: Hair

What best describes your hair colour? (required)

  • Black

  • Dark brown

  • Light brown

  • Blonde

  • White

  • Grey

  • Red

  • Other

How much would you be willing to spend on a single haircare product? (required)

  • Up to $15

  • $15 - $30

  • $30 - $60

  • $60+

What are some of your favourite haircare brands? (optional)

  • Amika

  • Aussie

  • Aveda

  • Aveeno

  • Bed Head

  • Bumble and bumble

  • Burt’s Bees

  • DevaCurl

  • Dove

  • Fudge

  • Garnier

  • Head and Shoulders

  • Herbal Essences

  • John Frieda

  • Kératase

  • L’Oréal Paris

  • Lee Stafford

  • Living Proof

  • Matrix

  • Moroccanoil

  • OGX

  • Olaplex

  • Oribe

  • Ouai

  • Ouidad

  • Pantene

  • Paul Mitchell

  • Pureology

  • Redken

  • Suave

  • Tresemmé

  • Virtue

  • Wella

  • Other → {text_input}

What best describes your hair length? (required)

  • Short

  • Medium

  • Long

  • No hair

How is your hair coloured? (required)

  • Natural (no colour)

  • All-over colour

  • All-over lightened

  • Highlights

  • Ombré

What best describes your hair type? (optional) [SPECIAL CATEGORY]

  • Straight

  • Wavy

  • Curly

  • Afro

What are your hair concerns? (optional) [SPECIAL CATEGORY]

Choose up to five of your most problematic hair concerns.

  • Fine hair

  • Dull hair

  • Frizzy hair

  • Smoothness

  • Oiliness

  • Scalp sensitivity

  • Dryness

  • Breakage

  • Split ends

  • Thinning

  • Chemical damage

  • Heat damage

  • Hair loss

  • No concerns

Beauty: Fragrance

How much would you be willing to spend on a single fragrance? (required)

  • Under $50

  • $50 - $100

  • $100 - $150

  • Over $150

Do you wear unisex fragrance? (required)

  • Yes

  • No

How often do you wear fragrance? (required)

  • Daily

  • A few times per week

  • A few times per month

  • Only on special occasions

  • Rarely

  • Never

Food & Drink: General

Which of the following food preferences relate to you? (required)

  • Vegetarian

  • Vegan

  • Pescatarian

  • Gluten-Free

  • Dairy-Free

  • Nut free

  • Sugar free

  • Organic

  • Paleo

  • Low carb

  • Keto

  • No special diet

How important is it to you to buy food products with natural/organic ingredients? (required)

  • Very important

  • Somewhat important

  • Not important

How important is it to you to buy low-sugar food products? (required)

  • Very important

  • Somewhat important

  • Not important

Do you, or does anyone in your household, drink coffee or tea? (required)

  • Yes, coffee

  • Yes, tea (LOGIC: skip next question)

  • Yes, both

  • No (LOGIC: skip next question)

If you, or someone in your household drinks coffee, how do you buy your coffee? (optional)

  • Ground

  • Pods

  • Instant

  • Whole bean

  • Coffee shop

How often do you cook at home? (required)

  • 7+ times per week

  • 5-7 times per week

  • 3-5 times per week

  • 1-2 times per week

  • Very rarely

How often do you bake? (required)

  • Every week

  • Once a month

  • Special occasions

  • Never

Where do you usually buy your food? (required)

  • Walmart

  • Kroger

  • Costco

  • Albertsons

  • Aldi

  • Sam’s Club

  • Publix

  • Trader Joe’s

  • Stop & Shop

  • Hannaford Brother’s Company

  • Hy-Vee

  • Target

  • Meijer

  • Whole Foods

  • Safeaway

  • Circle K

  • Winn-Dixie

  • Save-A-Lot

  • Other

Do you shop for groceries online? (required)

  • Often

  • Sometimes

  • Never

Are you interested in meal-replacement products? (required)

  • Yes

  • Sometimes

  • No

Health & Fitness: General

On average, how regularly do you exercise? (required)

  • 4-7 times a week

  • 1-3 times a week

  • Occasionally

  • Never (LOGIC: skip next question)

How do you like to work out? (required)

  • At the gym

  • At home

  • Workout classes in person

  • Online classes

  • Running

  • I work out on my own

  • I don't work out

How important is a healthy diet to you? (required)

  • Very important

  • Somewhat important

  • Not important

Do you take health supplements or vitamins? (required)

  • Yes

  • No

How often do you eat energy bars? (required)

  • Often

  • Sometimes

  • Never

What type of protein powder do you use? (required)

  • Whey

  • Plant-based

  • Casein

  • Other

  • I don't use protein powder

Lifestyle: General

When considering buying a product, how important is cruelty-free status to you? (required)

  • Very important

  • Somewhat important

  • Not important at all

Do you prefer to buy vegan products? (required)

  • Always

  • Sometimes

  • Never

What are your preferred hobbies? (required)

  • Cooking

  • Outdoor activities

  • Fitness

  • Music

  • Reading/Writing

  • Art

  • TV/Movies

  • Video games

  • Swimming

  • Dance

  • Running

  • Yoga

  • Food/Beverage

  • Travelling

  • Other

Household: General

How often do you buy cleaning supplies? (required)

  • Often

  • Sometimes

  • Never

Do you, or anyone in your household, have sensitive skin or allergies? (optional)

  • Yes

  • No

Are you interested in home decor and decorating? (required)

  • Yes

  • No

Are you interested in gardening? (required)

  • Yes

  • No

Which of these household cleaning products do you use? (required)

  • Windex

  • Lysol

  • Tide

  • Febreze

  • Arm & Hammer

  • Dawn

  • Hefty

  • Gain

  • Glad

  • Reynold’s

  • Bounty

  • Seventh Generation

  • Mrs. Meyer’s

  • Mr. Clean

  • Fabuloso

  • Scotch Brite

  • Clorox

  • Flash

  • Method

  • Mr Sheen

  • Other

Family: General

Do you have children? (required)

You may tick more than one

  • Expecting

  • Baby or toddler (LOGIC: ASK next question)

  • Children (LOGIC: ASK CHILDREN question)

  • Teenager(s)

  • Adult(s)

  • No children (LOGIC: skip next THREE question)

If you have a baby, do you feed your baby formula? (optional)

  • Yes

  • No

Do your children have sensitive skin or allergies? (optional)

  • Yes

  • No

Which of these brands do you use for your family needs? (required)

You may tick more than one

  • Aquaphor

  • Dove Baby

  • Johnson's

  • Aveeno

  • Eucerin

  • Cetaphil

  • Baby Magic

  • Cerave

  • Weleda

  • Child's Farm

  • Suave

  • Mustela

  • Earth Mama

  • Pipette

  • Everden

  • Badger

  • Fridababy

  • Other

Pets: General

Do you have a pet? (required)

  • Yes

  • No (LOGIC: skip rest of section)

Do you have a dog? (optional)

  • Yes

  • No (LOGIC: skip NEXT FIVE questionS)

If you have a dog, how old is your dog? (optional)

  • Under 1

  • 1 - 7

  • 7+

If you have a dog, what size is your dog? (optional)

  • Small

  • Medium

  • Large

  • Not applicable

If you have a dog, what type of food do you feed your dog? (optional)

  • Dry

  • Wet

  • Raw

  • Special diet

  • Both

  • Not applicable

If you have a dog, do you feed your dog treats? (optional)

  • Yes

  • No

  • Not applicable

If you have a dog, what brand of dog food do you buy? (optional)

  • Arden Grange

  • Bakers

  • Blue Life Protection

  • Butcher's

  • Canagan

  • Canidae

  • Castor and Pollux

  • Cesar

  • Crave

  • Dog Chow

  • Eukanuba

  • Good Boy

  • Greenies

  • Harringtons

  • Hill’s

  • IAMS

  • James Wellbeloved

  • Lily’s Kitchen

  • Nature’s Menu

  • Naturea

  • Naturediet

  • Orijen

  • Pedigree

  • Perfect Fit

  • Purina

  • Royal Canin

  • Solid Gold

  • Tails.com

  • The Farmer’s Dog

  • Wagg

  • Wellness CORE

  • Winalot

  • Not applicable

  • Other → [text input]

Do you have a cat? (optional)

  • Yes

  • No (LOGIC: skip next FOUR questions)

If you have a cat, how old is your cat? (optional)

  • Under 1

  • 1 - 7

  • 7+

If you have a cat, what type of food do you feed your cat? (optional)

  • Dry

  • Wet

  • Raw

  • Both

  • Not applicable

If you have a cat, do you feed your cat treats? (optional)

  • Yes

  • No

  • Not applicable

If you have a cat, what brand of cat food do you buy? (optional)

  • IAMS

  • Felix

  • Whiskas

  • Fancy Feast

  • Purina

  • Friskies

  • Freshpet

  • Meow Mix

  • 9Lives

  • ZiwiPeak

  • Lily’s Kitchen

  • Royal Canin

  • James Wellbeloved

  • Hill’s

  • Sheba

  • Smalls

  • Instinct

  • Nom Nom

  • Not applicable

  • Other

Travel & Holidays: General

On average, how many times a year do you travel domestically or abroad (including work and leisure)? (required)

  • 1 - 2

  • 3 - 4

  • 5+

  • Never

What type of holidays do you usually take? (required)

  • Beach

  • City

  • Adventure

  • Cruise

  • RV holidays

  • Skiing

  • Other

Media & Technology: General

What social platforms do you use most frequently? (required)

  • Facebook

  • Twitter

  • Instagram

  • LinkedIn

  • Snapchat

  • Tumblr

  • Twitch

  • Reddit

  • Pinterest

  • TikTok (LOGIC: skip next question)

  • Other

Are you active on TikTok? (required)

  • Very active

  • Somewhat active

  • Not active

Which of the following streaming services do you subscribe to? (required)

  • Netflix

  • Amazon Prime

  • Disney+

  • Apple TV

  • Spotify

  • Apple Music

  • HBO Max

  • Hulu

  • Other

21+: General

Are you sexually active? (optional) [SPECIAL CATEGORY]

  • Yes

  • No

Do you use tobacco products? (optional)

  • Yes

  • No

Are you interested in nicotine alternatives? (optional)

  • Yes

  • No

Do you drink alcohol? (optional)

  • Yes

  • No (LOGIC: skip next question)

If so, what are your preferred alcoholic beverages? (optional)

  • Beer

  • Wine

  • Cider

  • Gin

  • Whisky

  • Vodka

  • Rum

  • Tequila

  • Brandy

  • Spiked seltzers

  • Liquors

  • Other

Are you interested in non-alcoholic and alcohol-free beverages? (optional)

  • Yes

  • No

Which of the following best describes your relationship with CBD? (optional)

  • Use CBD on a regular basis

  • Tried CBD, but don’t use regularly

  • Have heard of CBD, but have never used

  • Never heard of CBD

  • Not interested in learning more about CBD

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