2-4 additional custom questions can be included in the feedback journey.
Fragrance
Q. What fragrance brand are you currently using?
Byredo
Chanel
Dior
Diptyque
Gucci
Jean Paul Gaultier
Jo Malone London
Marc Jacobs
Michael Kors
Mugler
Tom Ford
YSL
OTHER (free text option)
Q. Where do you go to purchase your fragrances?
In-store: Department stores
In-store: High-street drugstores
In-store: Fragrance-specific retailers
Online: Department stores’ e-comm site
Online: Drugstores’ e-comm site
Online: Online-only beauty retailers
Online: Fragrance specific e-comm stores
OTHER (free text option)
Q. Where do you go to research fragrances?
In-store fragrance counters
Online retailers
YouTube or Instagram influencers
Social media advertisements
Print media advertisements
OTHER (free text option)
Q. What influences your choice in fragrance other than scent?
Price point
Branding
Celebrity / Influencer endorsements
Longevity of the scent
Packaging
Q. When would you wear this fragrance?
Every day (even if I’m not going outside)
Every other day (even if I’m not going outside)
Once a week (even if I’m not going outside)
Only if I go outside
In the evenings, only if I go outside
For special occasions
I don’t typically wear fragrances
Skincare
Q. What is your biggest skincare concern?
Acne
Skin dehydration
Skin sensitivity
Redness
Hyperpigmentation
Signs of ageing
Sun damage
Uneven texture
OTHER (free text option)
Q. How often do you use (ENTER PRODUCT) in your skincare routine?
I use (ENTER PRODUCT) every day
I use (ENTER PRODUCT) every other day
I use (ENTER PRODUCT) a few times a week
I use (ENTER PRODUCT) once a week
I use (ENTER PRODUCT) once in a while
I haven’t used (ENTER PRODUCT) in my skincare routine before
Q. Where do you go to buy your skincare products?
High street drugstores
Department stores
Brand’s own online or physical retail outlet
Online-only beauty retailers
Niche beauty retailers
OTHER (free text option)
Q. Where do you go to research skincare products and brands?
Physical stores
Online retailers
Social media
Influencers (YouTube, Instagram)
Online magazines / blogs
Print media
OTHER (free text option)
Q. What did you like most about (ENTER PRODUCT NAME)?
List of product benefits
Foundation (Concealers, Tinted moisturisers)
Q. What do you look for in your Foundation?
High coverage
Long lasting coverage
Skincare benefits
Minimum 30 SPF
Waterproof / Sweat-proof
Non-comedogenic (doesn't block pores)
Good shade selection
Packaging is environmentally friendly
OTHER (free text option)
Q. What brand are you using for your foundation?
Armani
bareMinerals
Boots No.7
Charlotte Tilbury
Clinique
Dior
Estée Lauder
Fenty Beauty
IT Cosmetics
L’Oreal Paris
MAC
NARS
Tom Ford Beauty
YSL
OTHER (free text option)
Q. How often do you wear foundation?
Every day (even if I don’t go outside)
Most days (even if I don’t go outside)
Only on the days that I go outside
Special occasions
I don’t wear foundation
Q. Where do you purchase your foundation?
High street drugstores
Department stores
Brand’s own online or physical retail outlet
Online-only beauty retailers
Niche beauty retailers
OTHER (free text option)
Q. Where do you go to research foundations?
Physical stores
Online retailers
Social media
Influencers (YouTube, Instagram)
Online magazines / blogs
Print media
OTHER (free text option)
Makeup (excluding foundation)
Q. What do you look for when using a (ENTER PRODUCT TYPE)?
High pigmentation
Matte finish
Dewy finish
Glossy finish
Skincare benefits
Nice packaging
Easy to transport
Easy to use
Transfer-resistant
Good branding
Long lasting
Waterproof / sweat-resistant
Large colour / shade range
Budget-friendly
(Mascara) Curling effect
(Mascara) Lengthening effect
Volumising effect
OTHER (free text option)
Q. Where do you go to buy your (ENTER PRODUCT TYPE)?
High street drugstores
Department stores
Brand’s own online or physical retail outlet
Online-only beauty retailers
Niche beauty retailers
OTHER (free text option)
Q. Where do you go to research (ENTER PRODUCT TYPE)?
Physical stores
Online retailers
Social media
Influencers (YouTube, Instagram)
Online magazines / blogs
Print media
OTHER (free text option)
Haircare
Q. What hair type do you have?
Fine
Medium
Thick
Q. What is your main haircare concern?
Volume
Hold
Curl enhancement
Texture
Reduce Frizz
Repair Damage
More shine
Protect colour
Add moisture
Thinning Hair
Smoother/straighten
Q. What haircare brand are you currently using?
Aveda
Bumble & bumble
Herbal Essences
Garnier
Kérastase
L’Oréal Professional
TRESemmé
Pantene
Redken
Morrocan Oil
John Frieda
OTHER
Q. How often do you use (ENTER HAIRCARE PRODUCT) in your haircare routine?
Every day
Every other day
Few times a week
Once a week
Occasionally
On special occasions
I’ve never used (ENTER HAIRCARE PRODUCT) in my routine
Holidays
Q. If you could gift this product to someone, who would it be?
Myself
A member of my family
My friend
My significant other
A colleague
OTHER (free text option)
Q. What occasions would you gift this product for?
For a birthday gift
For a Christmas gift
For a Valentine’s Day gift
For an anniversary gift
For Mother’s Day
For Father’s Day
OTHER (free text option)