Meta Ads Lens is a read-only integration. Once you connect your Meta Ads Manager account, we automatically pull your ad targeting, spend and performance data into your campaign's Media Performance report, alongside creative thumbnails and full ad previews for all ads and ad sets driving leads to SoPost.
That gives you visibility into your live campaign without having to check in Meta Ads Manager separately. You can spot an underperforming ad or ad set early, see the actual creative behind the numbers, and make data driven decisions as your campaign progresses.
ℹ️ This is a direct integration with Meta Ads, and is standalone to our existing Facebook integration that is used for lead form creation and lead handling.
What we access
The integration requests a single Meta permission: ads_read.
✓ We access
Ad set targeting information (age, gender, etc)
Ad performance (impressions, clicks, leads, spend)
Creative names, placements and formats
Creative previews
✕ We do not
Create campaigns
Edit ads
Change budgets
Pause campaigns
Publish content
Connecting your Meta Ads account
As with our Facebook Pages integration, you'll need to set the integration up yourself. The steps are:
Open Integrations. In Campaign Manager, go to Integrations and select Meta Ads (scroll down to the bottom of the integration list to see it).
Review the permissions screen. It lists exactly what's accessed and what isn't, as mentioned above.
Connect the account. Clicking Connect Meta Ads account opens Meta's own login and consent screen.
Approve access. The person connecting needs to be logged into a Meta account with access to the ad account being linked.
Choose ad account(s). Back in SoPost, pick which connected Meta ad account(s) to link. You can select multiple if needed.
What flows in, and how often
Refresh: hourly.
Structure: data is organised around individual ads, grouped and displayed by their ad set. That gives you a level of detail between a single campaign total and a single ad, which is where most creative and targeting decisions actually get made.
Per ad
Impressions, clicks, spend and leads (cost-per-lead is calculated for display)
Creative format (single image, carousel, etc.) and a creative thumbnail
A full, live ad preview, fetched from Meta on demand when you open an ad's detail
Per ad set
Targeting summary, currently age range and gender. We'll look at adding more over time.
Where to see it: Media Performance
A Creative Performance table, grouped by ad set, with per‑ad detail and roll‑up totals:
Troubleshooting
Symptom | Likely cause | What to do |
No data shortly after connecting | First hourly sync hasn't run yet | Check back within the hour; escalate if still empty after that. |
Connection shows an error | Access token expired or revoked in Meta | Ask the brand to reconnect via Integrations → Meta Ads. |
Ad has no thumbnail | Video or catalogue ad with no static creative image | Expected — the full preview in the detail view still works. |
Targeting looks partial | Only age range and gender are parsed today | Expected limitation, not a bug. |
"Can you change our ads from here?" | — | No — the connection is strictly read-only ( |
Numbers differ from Meta Ads Manager | Data can be up to an hour old | Confirm both sides use the same date range before escalating. |