Overview
Smart Containers let you show or hide sections of your emails based on each recipient's order, like which product they chose, or how they answered a question when ordering their sample.
Instead of sending the same message to everyone, you can create more relevant email experiences, boosting results and engagement.
Personalised messaging — show different images, copy, or calls to action based on the product someone chose or what they've told you.
A better chance of conversion — personalised email messages convert better. Send them to their preferred retailer or show a promotional offer to those that need an extra nudge.
Product rules
Show or hide email content based on which product a consumer has chosen. You set a rule for a specific product, variant, or bundle, and only recipients whose order matches that rule will see that content.
This is ideal when your activation includes multiple products and you want each recipient to see content that feels specific to what they chose. It helps you keep the email relevant while still guiding the consumer towards the next best action.
Common examples include:
Product imagery and messaging — show a different imagery and messaging depending on whether someone received Variant A or Variant B.
Product education — show guidance, benefits, or usage tips for the product someone received.
Range follow-up — show content that helps someone explore other products in the same range.
Custom Rules (Premium, Enterprise)
Show or hide content sections based on responses to questions in the sample redemption data capture form.
The opportunities are endless, but can include use cases like:
Preferred retailer links – drive consumers to the store they prefer to shop at.
Personalised product education – personalise the messaging and product education based on a consumer's beauty regimen or concerns.
Tailored messaging based on brand awareness – tailor how you communicate to consumers based on their funnel position, awareness of your brand, or their trust in your brand.