Before following the steps in this article, ensure the Attentive integration has been configured in Campaign Manager. If you haven't done this yet, see Setting up an Attentive integration before proceeding.
Creating consents
If you are collecting opt-ins for both Email and SMS, we recommend creating a separate consent for each channel rather than bundling them into a single checkbox.
Keeping the consents separate has a few advantages — it makes it easier to follow Attentive's consent language guidance for each channel, gives consumers a clearer choice over what they are signing up for, and allows each consent to be set as optional or required independently based on the brand's needs.
If you are only collecting opt-ins for a single channel, a single consent is sufficient.
Email consent
Awaiting guidance from Attentive...
SMS consent
Create a consent as you normally would, with the following settings:
Set the Type to Marketing Opt-in and the Channel to SMS.
Set Double opt-in to No — Attentive handles the confirmation step on the brand's behalf.
Set the Label to:
By checking this box, you agree to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) from BRAND NAME at the cell number used when signing up. Consent is not a condition of any purchase.
Set the Disclaimer to:
Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms {https://attnl.tv/t/2Ss/r/US} & Privacy {https://attnl.tv/p/2Ss}
On a Link journey, the consent will display as follows:
Enabling the integration on a journey
In the Journey Details side panel, you will find an Attentive section — this will only appear if the brand has an active Attentive integration configured in Campaign Manager.
To enable the integration for the journey, simply toggle it on. Once enabled, a validation checklist will appear confirming whether everything has been set up correctly. If the integration and consents are configured properly, the validation indicator will show as a green pass and each checklist item will display as a green bullet.
If any checklist items are showing red, this indicates something still needs attention before the integration is ready to go live.
Custom attributes
As of March 2026, the integration now supports sending custom attributes to Attentive alongside the opt-in. Custom attributes are additional data points collected from the consumer during the sampling campaign. Brands can use these attributes in Attentive to build targeted segments and trigger more personalised campaigns and journeys.
To send custom attributes to Attentive, you will need to set up custom questions in your campaign. When mapping questions, the integration uses the External ID field to identify both the question and its answer values when passing data to Attentive. If no External ID is set on a question or answer, that attribute will not be sent.
This data cannot contain any sensitive or special categories of information as defined in applicable data protection and privacy laws, including the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). See a list of specific categories of data you cannot share with Attentive here.